Banner Ads – What Elements Should They Contain?

Banner advertisements are one of the most important sales tools that can attract customers’ attention and encourage them to get acquainted with the details of a given brand’s offer. Elements which are visually catchy are particularly significant when we consider both online advertising and banners located along busy roads.

So what should a perfect banner ad contain to catch people’s attention? Let’s think about the features which will help every single company to benefit from its own investments.

Match your content to the location of the banner

A busy road can be irresistible for advertisers who plan to put a company banner on a roadside fence or a billboard. However, most cars drive by very quickly so people don’t really have enough time to analyse the content and think what is depicted on a given graphic. Your advertisements should be clear and comprehensible, so for example, if there’s a reference to a given product in the company logo, then, all you’ve to do to successfully advertise this product is to place its name together with the logo.

If you put your banner in a place notorious for traffic jams during rush hours, then, the chances to get to potential customers increase a little. Bored and irritated drivers will probably look for something that would catch their attention even for a short while. In such situations, it’s a good idea to subtly present the product and your contact details – creative, funny or mysterious solutions are a great option and will be definitely engraved on customers’ memory. Evoking emotions is generally associated with the interest, which is a key to success when it comes to business. Therefore, you should rely on positive feelings such as happiness, curiosity, laughter or joy and at the same time try to avoid the negative ones such as anger, bitterness or sadness.

The colour also plays an important part in banner advertising because it’s responsible for drawing potential customers’ attention. If your company logo is green, blue, red or black, the white background will be perfect for you. Bright shades and colours are something that catch the eye, however, the rest depends on the content.

What elements should the banner ads contain – the summar

To start with, a professional advertising banner should be adjusted to its location. Moreover, it also has to contain the basic elements such as the logo or the company name, so that the potential customers can find necessary information in the media (for example on the Internet or in newspapers) on their own. Remember that by choosing bright colors that are catchy and conspicuous, you also increase the likelihood that the customers will get interested in the content.