Litex Promo sums up the 2013 drinktec fair

Litex Promo, a Lubawa Capital Group company, between 16 and 20 September 2013 took part in 2013 drinktec fair, the world biggest event in production, filling-in, packing, logistic solutions and distribution o all kinds of beverages. At this year’s edition, the leading manufacturer of advertising carriers presented a novelty in its offer – a perforated banner.

Since 1951, the drinktec fair takes place every four years and gathers in one place the leading manufacturers and decision makers in terms of the technology of production of beverages and liquid foodstuffs.

During the current edition of the fair, the organizers were prepared to host over 1,500 leading companies from the sector, from 70 countries, which presented their latest achievements.

Drinktec’s offer included, among others, the issues in marketing and advertising. And that was the very category in which Litex Promo presented its products. Apart from banners, flags and sunshades, the European leader in manufacture of advertising umbrellas presented a novelty: the perforated banner. Most attention of the co-exhibitors was drawn by: EasySwing rocker – a unique product for brands; Ibiza – an exclusive umbrella with large canopy 4.2 m in diameter and a side support; and the already mentioned novelty – the perforated banner. This innovative product is characterised by its versatile applicability, resistance to various weather conditions, ease of use, lightness and high accuracy of print thanks to the use of a light material. The banner can be put up rapidly and easily, and used multiple times.

For Litex Promo and other representatives of the sector, taking part in the fair was a good opportunity to exchange knowledge and experience, and to make new contacts with companies from outside the EU.