Outdoor Advertising – Pros and Cons
Outdoor advertising remains to be seen as one of the most popular methods of promotion chosen by a number of companies and organizations. Obviously, the list of advantages and disadvantages of this solution is pretty long. Therefore, it’s worth taking a closer look at outdoor advertising options and acknowledging their positive and negative sides.
Advantages of outdoor advertising
Variety of available types and formats
One of the major pros of outdoor advertisements that has to be mentioned is an extremely wide range of variants. The offer includes products like advertising tents, parasols, beachflags, flags, awnings, banners, chairs or barriers. What’s more, almost all of the abovementioned outdoor advertising media are available in various sizes. Thanks to it, customers can conveniently tailor the products that caught their attention to their needs and space conditions.
Wide reach
Wide reach is an unquestionable advantage of outdoor advertisements. Products like parasols, tents or awnings display promotional messages whenever they’re used. Banners and flags permanently placed in a given location continuously reach the recipients with the selected advertising slogan. This means that every passer-by can become the addressee of the ad and the better the location, the greater the target group. Naturally, long exposure to a given advertisement also has an impact on the way the promotional message is ingrained in the memory of potential customers.
Adaptation to various occasions
The availability of numerous types of outdoor advertising media helps companies to perfectly match their promotional tools to events they take part in. If you know that industry trade shows are just around the corner, you can go for branded flags or promotional beachflags. On the other hand, if you’re planning outdoor events, advertising parasols and tents may be a great idea that will protect guests from changing weather conditions and make it easier for them to remember your company name.
Durability
Durability is another noteworthy advantage of outdoor advertisements. Today, products are made of modern and durable fabrics resistant to extreme weather conditions which ensures that they will serve you for years. Professionally prepared prints don’t fade, thanks to which it’s possible to enjoy the aesthetic look of outdoor advertisements for a long time.
Versatility
Most outdoor advertising options can be quickly folded, stored or transported from place to place. This means that purchased products can be used on numerous occasions and the initial cost pays for itself very soon.
Disadvantages of outdoor advertising
Negative impact on the urban space design
Strong interference in the landscape and urban space is certainly mentioned as one of the greatest cons of outdoor advertising. Some city authorities are trying to decrease the expanse of outdoor advertising by introducing landscape regulations that notably limit the promotional possibilities of companies, especially in historic districts or hearts of the city. Obviously, it should be borne in mind that not all outdoor advertisements are so unaesthetic. Quality design, selection of appropriate color palettes and being able to tailor the ad to its surrounding are only some of the factors affecting the final result. With this in mind, creating a harmonious project that doesn’t have a negative impact on the urban space should be a piece of cake.
Dissipation of mind
Many people claim that billboards and huge advertising banners placed near roads can affect drivers’ performance and effectively distract them during the journey. On the other hand, it’s worth noting that most advertising messages displayed in such places are rather short and usually involve only a picture and a concise slogan that doesn’t require too much recipients’ attention.
